Journey of Standing Strong for your Values and Integrating Them into your Marketing

SEASON 2

EPISODE #63 OF LAW CHAT WITH GIRIJA

If you’ve ever asked yourself “why would people pay me to do this?” in your business, this episode is just the eye-opener that you need.

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Episode Introduction:

Our guest today is a sales strategist who teaches us a new holistic approach to doing business and selling in a way that feels true to your values. Our episode today is filled with strategic tips, action steps and aha moments.

Episode Summary:

Erika Tebbens walks us through her journey of making several scary pivots in her business until she found the path that aligned with not only her passion, but also her core values as an individual. She now teaches other women to do the same through her consulting business.

Main Takeaways:

Before you help solve an advanced-level problem for your clients, make sure you have something set up that helps them in their journey leading up to the point.

When you feel like you need to earn more money, it’s time to sit down and do a realistic breakdown of how that can be done without trading other important things that matter to you.
The six key aspects that you need to assess in your business’ foundation are:

Truth - Your brand’s promise.
Health - Your business’ financials and your personal well-being.
Rest - Schedule periods to take a break.
Impact - A product suite that serves people.
Voice - High converting content plan.
Exposure - Your marketing plan.

It is okay to allow yourself grace and the flexibility to choose a new routine as per your life’s shifts.
When you’re finding your core values, find 3-5 things that are non-negotiable for you as an individual.

Recommended Resources:

Take the Strengths Finder Test: https://www.gallup.com/cliftonstrengths/en/home.aspx

Rebellious Success Program: https://erikatebbensconsulting.com/rebellious-success

Help us mentor other entrepreneurs through the power of storytelling by rating us and leaving a positive review on Apple Podcasts: shorturl.at/krNS3